With X’s Musk under fire, White House launches Threads account for Joe Biden, Kamala Harris

On Monday, the White Home introduced its new presence on the social media platform Threads, a competitor to Elon Musk‘s X platform, developed by Meta. This improvement, which had been within the works for a number of weeks, follows shortly after public criticism of Musk by the White Home and others for selling and endorsing an anti-Semitic submit.
In a associated context, main companies akin to Comcast, The Walt Disney Co, and Warner Bros Discovery have just lately determined to halt their promoting on X, beforehand referred to as Twitter.
This announcement coincides with X’s authorized motion in opposition to the media watchdog group Media Issues. X has accused Media Issues of defamation, following a report that claimed main model ads had been displayed alongside posts selling Nazism.
The White Home has not solely established its official account on Threads but additionally created accounts for key figures together with the President, the First Girl, the Vice President, and the Second Gentleman.
Robyn Patterson, a spokeswoman for the White Home, defined the choice to affix Threads, stating that it stems from a dedication to have interaction with the general public on varied platforms.
“Of us, it is President Biden,” stated his first submit, which he made on his 81st birthday. “You are listening to from me at this time from a brand new platform however my message to you hasn’t modified.”
“I do not see a darkish, dismal, divided future for America,” Biden added. “I see an America about to take off.”
The White Home’s transfer to Threads, a platform overseen by Fb’s founder Mark Zuckerberg, lends vital credibility to the platform. This shift is happening alongside a pattern the place notable public figures are transitioning from X to Threads, typically citing Musk’s conduct as a key issue of their choice.
Mark Zuckerberg’s Meta, the house of Fb and Instagram, launched Threads in July in a bid to depose Musk’s X, then referred to as Twitter, because the go-to platform for celebrities, firms and governments to make public statements.
(With inputs from companies)

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